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Heineken

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       Although I 've nev er seen the point in drinking 0% beer, because it's a beverage that tastes like beer and doesn't get you drunk. Little did I know are people like recovering alcoholics, or people who just drink non-alcoholic beer for pleasure. Heineken saw this as a marketing  opportunity. They became the number 1 selling non-alcoholic beer. This shows that Heineken has an intellectual CEO that takes advantage of opportunities. However, the marketing team might need some work.            Heineken was founded in the year 1864 by Gerald Adriaan Heineken. Gerald was born in Amsterdam in 1841 and it wasn't long after his 23rd birthday that he founded Heineken. At this time Amsterdam was growing rapidly so Gerald got in at the perfect time. Heineken started out small like all new companies, but started gaining popularity when they were allowed to sell their beer at a restaurant at the Eiffel Tower. France in the 1900s was the place to be so it wasn't hard to get
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Marketing in the news, Bacardi's Big Deal with Camila Cabello

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     Bacardi, the famous rum company, has teamed up with singer Camila Cabello for an exciting new partnership. This is Bacardi's biggest celebrity deal ever. Camila Cabello will be the face of Bacardi around the world for the next two years. They are working together to bring music and fun to Bacardi's marketing. Both Bacardi and Camila Cabello have connections to Cuba, so they are using this shared background in their ads and events. Bacardi is known for its close relationship with music and culture. They want to appeal to younger people who love music and want to try new things, like rum. This partnership with Camila Cabello shows how Bacardi is staying cool and modern. In the article from Adweek, it talks about how important it is for this partnership to feel real. Camila Cabello is not just putting her face on ads; she is helping create them. This way, the ads show both her personality and what Bacardi is all about. Bacardi wants to show that they are not an old-fashioned
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Hello, my name is Lucas Erickson. I am from Portland Oregon and went to Ida B Wells High School. I played tennis in high school and made state my senior year. I choose to go to LBCC because I found a spot to live called the domain. Also, I wanted to graduate from OSU without having to pay for four years. Linn Benton helped me pay less but still get a good education. I am currently a sophomore and live in a fraternity house. Both my parents are teachers, but my dad is retiring this year after 30+ years of teaching. I also have a sister who is 5 years older than me. I got very close to her during COVID 19 because we both lived at our parents' house and hung out a lot. I've made a lot of really cool friends in Corvallis, and I really like the way LBCC has treated me. 
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